The Slash Generation
Little black book of inspo by Shingy
100 pages of ideas & inspiration
to spark your imagination
In my new book, The Slash Generation, I explore how human intelligence must keep pace with AI, and how brands can succeed by creating authentic, trust-driven experiences. It’s not just about big media spends anymore—it’s about crafting content that resonates, entertains, and adds real value.
MINDSHARE = MARKETSHARE
Whether you’re navigating the rise of AI, rethinking omnichannel marketing, or simply striving to build better connections with your audience, this book offers the insight and inspiration you need to thrive.
Attention to Intention
For years, marketers have lived by the mantra “Content is King.” While quality content remains crucial, we’re entering an era where context reigns supreme. This shift is driven by several factors. First, we’re facing unprecedented information overload, making relevance the key differentiator. The Slash Generation expects content tailored to their specific needs and interests. Consumers now seek information in brief, intent-driven moments throughout their day, and their journeys span multiple devices, requiring content to adapt seamlessly.
DESIGN
is
DEAD
Interestingly, the most popular words in this little book are: Brand, Content, Digital, Experiences, Marketing, Human, New, AI
This book is a rallying cry for innovators, marketers, and entrepreneurs to embrace complexity, lean into the chaos, and seize the once-in-a-lifetime opportunities that lie ahead.
